Adding value in Viticulture

Authors: W J Hardie - Cooperative Research Centre for Viticulture

Successful growth of the Australian wine industry has followed a classic value-adding model. In 1985 bulk wine represented the majority of wine exports; high value-added bottled wine exports now represent over 90 per cent of sales by value. A quality, branded image product with a retail-export value about 5 times the farm-gate price is created from winegrapes using professional skill and purchased inputs. Opportunities for further growth, underpinned by innovation in viticulture and natural advantages, have been identified.

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